Jason Zomback

Background & Expertise

Welcome to my digital world! I'm Jason Zomback, a bilingual brand marketing expert with a diverse background in both broadcast and digital media working across entertainment, fitness, beauty, and wellness industries. With over eight years of hands-on experience in this ever-evolving field, I bring a wealth of knowledge to the table with a keen interest in social strategies to drive consumer behavior and build engaged audiences.

I'm passionate about social media and the trends that shape our culture and spark conversation. From content creation to curation, I collaborate across functions to craft creative and effective integrated marketing and communication strategies for personal and corporate brands. I bring positivity, attention to detail, and resilience to every project, determined to meet the goals of my clients and employer.

I'm not just a follower of trends; I'm an independent thinker who relishes the challenge of solving digital and creative process issues. Have a new product launching? Need to revamp your social media strategy? Allow me to empower your brand to reach its fullest potential.

Work Experience

Companies & Clients

After graduating from Rutgers University in 2015 with my bachelor's in Communications and Spanish, I immediately began working in content production. As an industry expert, I’m dedicated to understanding how I can take a client or company's branding and marketing strategies to the next level. Have a look at some of the projects and brands I’ve worked with in the past.

L'Oréal - Ralph Lauren Fragrances

2024

Currently owning Polo men's fragrance innovation from concept to counter including Polo 67 Eau de Toilette and Polo Blue. I ensure timely global 360 launches through profitability and cost of goods analysis and keeping up with the latest trends in fragrance.
I'm responsible for working with Ralph Lauren Agency, the license, and key stakeholders to brief and execute integrated marketing campaigns. In 2o24, we achieved a record 4.3 million views on Reels with Son Heung-min's inspiring story of self-determination and drive.

Base Beauty Creative Agency

2023

Led the development of data-driven and creative program strategies for clients in the beauty and wellness industry such as Tom’s of Maine (Colgate), Clairol (Wella Company), Revision Skincare, and Medi Lift (YA-MAN). After only four months, we achieved a 1,500% increase in net audience for Medi Lift and a 6% increase in audience for Revision Skincare after the launch of

C+ Brightening Eye Complex.

Thrive Global

2021

Owned integrated marketing campaigns for products, initiatives, and partnerships across Thrive's organic social channels including LinkedIn, Facebook, Twitter (X), Instagram, and TikTok, growing the net audience by 5% and reaching over a total of 1.2M followers.

Blink Fitness

2018

Managed all social media channels at Blink Fitness and executed social media strategies across platforms such as Facebook, Twitter (X), Instagram, YouTube, and TikTok resulting in a 13% increase in total audience.

NBCUniversal

2015

Assistant editor who was responsible for preparing long-form and commercial content before broadcast for NBCUniversal cable brands including Bravo, USA, SyFy, Telemundo, Oxygen, and NBC Sports.