Base Beauty Creative Agency

Digital Marketing

April 2023

New York City

●Developed the creative vision and integrated brand strategy for clients, managing the content calendar, paid media strategy, and briefing process based on platform insights, and created all art, design, voice, and copy, ensuring performance benchmarks aligned with client’s business goals.
● Attended in-person activations, creative video, and still shoots, ensuring brand standards and concept accuracy
● Presented strategy decks to generate new business and translate input into actionable next steps
● Achieved a 1,500% increase and a 6% increase in audience growth for Medi Lift and Revision Skincare in 4 months
● Launched a black and white 360 campaign series for Revision Skincare resulting in over 140K total video views on Reels